Word: europeanization
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Dates: during 1980-1989
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...warm weather had yet to arrive on much of the Continent. Sales of American Express vacations in Europe are up 70% over last year, suggesting the possibility that 1987 may come close to matching the record travel year of 1985, when 6.5 million Americans spent $6 billion on European travel. Says Helmut Klee, deputy director general of the Swiss National Tourist Office: "Two months ago, we would have hardly dared to , predict such a spectacular turnaround...
...upsurge is all the more remarkable in light of the 20% decline in the value of the U.S. dollar against an average of European currencies since early 1986. That has made almost everything more expensive for an American in Europe. In Rome, for example, a double room for three nights at the King Hotel near the Spanish Steps that cost $246 last year now goes for $333. A taxi ride from a hotel on London's Hyde Park to the West End theater district, which cost about $4.50 two years ago, now runs closer to $5.75. During the same period...
After last year's disaster, the European travel industry launched major U.S. advertising campaigns that stressed images of homey warmth and welcome. The European Travel Commission, a consortium of 23 member nations, is spending $50 million this year to promote Europe to Americans as "one of the safest travel destinations," while the Swiss National Tourist Office has mounted a $1 million publicity campaign that stresses Switzerland's "stability and tranquillity." A $3 million advertising blitz touting the pleasures of Greece includes a series of TV commercials, first aired last year, in which such all- American personalities as Cliff Robertson, Lloyd...
...That's the ancien U.S., and the rest of the U.S. is the rest of the U.S. That's the second part that's called the expansion-team U.S. -- where we stand today. The way you can tell the difference is that the old U.S. still has regular European ethnic neighborhoods, and in an Italian restaurant in the ancien U.S., the waiters have names like Sal and Vinnie. But if you go to a restaurant that's an Italian restaurant and the waiter's name is Dwayne, you're in the expansion- team...
...happy to fall into Malone's sack-of-potatoes haberdashery and the film's complex ethnic weave. "There's the Mediterranean style of Capone," Connery notes, "very much in favor of the pleasures of life. Then the Wasp syndrome of Ness, very puritan. And finally the European-Irish cop -- me -- in the middle, finding his way through that minefield...