Word: europeanization
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Dates: during 1980-1989
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...remember their grandparents driving. But that is precisely what its creators at GM had hoped. Determined to shed the stodgy image that has caused the company to lose so many upscale U.S. buyers to Mercedes-Benz, Jaguar and other imported brands, Cadillac decided it needed a pinch of European flair. So the carmaker teamed up with the Italian design firm Pininfarina to create an entirely new model and help revitalize Cadillac's fallen prestige. Result: a nimble, sexy vehicle that Don Johnson of Miami Vice might be proud to drive...
Martin Marietta hopes for a big share of the estimated $1 billion annual launching market that the European Space Agency has virtually had to itself since January's shuttle tragedy. But others are eyeing the pie. Among them: General Dynamics, which has built Atlas-class rockets, and McDonnell Douglas, the maker of Delta boosters...
...advancing in politics as well as religion. Roberto Formigoni, 39, a Christian Democrat and a founder of C.L.'s political arm, the Movimento Popolare, was elected in 1984 to the European Parliament with heavy C.L. support and then voted president of the Parliament's political affairs committee. In Italy's 1985 municipal elections, C.L.-backed candidates were voted into nearly 1,000 positions, including deputy mayor of Milan...
...twelve-nation European Community spends $63,000 an hour to store 1.4 million tons of unsold butter in refrigerated warehouses. Its mountain of skimmed-milk powder rose this summer to 988,000 tons. The E.C. is trying to reduce the stocks by feeding the butter to calves and the milk powder to pigs and poultry. But experts estimate that about half the butter and other refrigerated products have deteriorated so badly that they are no longer fit to be eaten by animals, let alone humans...
...little personal influence within the S.P.D. leadership, faithfully echoed the party line in a 90-minute speech on the second day of the conference. "Our goal," he said, "is a European peace order that goes beyond the (East-West) blocs and finally overcomes them." Calling for a "nuclear-free corridor in Central Europe," he demanded the withdrawal from West Germany of NATO's U.S.-built Pershing and cruise missiles as well as a pullout from Eastern Europe of Moscow's tactical missiles and a "drastic reduction" in Soviet SS-20 medium-range rockets. He promised, if elected...