Word: europeanization
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...Microsoft's move came as part of a legal settlement with the European Commission after a decade of skirmishes with the E.U.'s antitrust authority. Neelie Kroes, the E.U. competition commissioner, says Microsoft's previous approach denied consumers a fair choice. "It is as if you went to the supermarket and they only offered you one brand of shampoo on the shelf, and all the other choices are hidden out the back," Kroes said. "What we are saying today is that all the brands should be on the shelf." The settlement won't have a direct effect...
...Microsoft has always insisted that people had a choice of browsers. The company says that with the settlement, European Windows users will now simply be more aware of their options. "They're all used today, so that doesn't really change," says Brad Smith, Microsoft's senior vice president and general counsel in Redmond, Wash. (Read "Google's Chrome: Taking Aim at Microsoft - and the iPhone...
...settlement may also establish antitrust regulation as a key driver of innovation and competition in the IT sector. When Microsoft first began trading blows with the European Commission, it took a confrontational approach, as if it never believed it would be tamed by Brussels bureaucrats. But the tussles have cost Microsoft dearly: the E.U. watchdog has fined the company $2.4 billion for illegal business practices over the years. At the same time, the rise of companies like Apple and Google - which both enjoy quasi-monopolies in other technology sectors - creates a new challenge for Microsoft. Indeed, as Microsoft, Apple...
...comes as little surprise that Microsoft is one of the key complainants in the European Commission's current investigation into software giant Oracle's $7.4 billion planned takeover of hardware-maker Sun. Microsoft is also seeking to halt a Google takeover of mobile-advertising start-up company AdMob. (See pictures of work and life at Google...
...accept the fact that its fortunes are improved when rivals build software and services that fit with its own. "This is a victory for the future of the Web," says Jon von Tetzchner, CEO of Opera, the tiny Norwegian browser company that brought the case against Microsoft to the European Commission. "It is a celebration of open Web standards, as these shared guidelines are the necessary ingredients for innovation...