Word: europeanize
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Dates: during 1990-1999
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...commercials were divided into five categories: food and Drink, Public Awareness, Products and Services, Travel and Transport, and Entertainment and Leisure. The big winners, not surprisingly, were American, Japanese, and Western European advertisers but the Australians, Russians, and South Americans were not overlooked. The majority of the American winners first aired during the Super Bowl, the launching pad for new, creative commercials. Interestingly the judges at the Cannes Festival usually failed to resist cultural stereotypes, almost all of the winning American commercials were ones for Little Caesar's, Pepsi and Budweiser...
Absurdity seems to be the buzz word around advertising agencies, as almost every winning commercial took a normal situation and bent it to a ridiculous conclusion. A Pepsi ad, for instance, features a boy on the beach drinking a Pepsi who then sucks himself into the bottle. Japp, a European candy bar, runs an ad where a West Indian man, having eaten the candy bar, mistakenly pushes a Porsche over a cliff. The slogan is "Japp--Extra Energy to Push You Over...
Visclosky, with his Eastern European working-class heritage, resembles much of his First District constituency. He consistently promotes the local steel industry and has made crime a focus as well, winning a $3 million appropriation to fight drugs and gangs in crime-ridden Gary. Though he faced a tough challenger in 1994, Visclosky remains a favorite...
Jack Kirrane still remembers when the phone rang early in the morning in his hotel room in Prague. Kirrane was in Czechoslovakia with the 1948 U.S. Olympic hockey team preparing for the games on a European tour...
...second one (which came out after the NHL's Anaheim Mighty Ducks had begun operation), the Ducks go to the junior world championships and battle Evil European Teams...