Word: europeanize
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Dates: during 1990-1999
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...lovely site: cosmetics tips, fragrance guides, a look at the latest European lip glosses. "Oh, come on," you're probably saying, "who is going to buy cosmetics online? If there is one thing no one will buy online, it's cosmetics. You've got to see how it looks, after all." But wait a minute. Didn't you say the same thing about books? "Who would buy books online? You have to be able to flip through the pages." And wasn't it you who said, "I'd never buy plane tickets online. I can't imagine not talking...
...Varadero, there is money. Resorts and busloads of European tourists waiting impatiently in lobbies for their bags to be ported to their private beachside cabanas. There are buffets and games of water polo organized in the main pool--a ridiculous sort of comfort level for about $100 a night. (Best yet, the help is obsequious and a 50[cent] tip would do just fine!) After being turned away at the daunting gates of the massive Club Med, we drop our luggage next door and set out to the area's most fiery hot spot, the Cafe Havana, a huge disco/Hard...
...illusion that has appeared in very different guises to different groups. Says Greenwich observatory director Kristen Lippencott, who put together the British exhibition: "Time is not the thing on our wrists. Time is a cultural object." For many outside the Western European tradition, for instance, time is a circle that turns on a daily, yearly and even a cosmic scale. The Hindu concept of reincarnation is perhaps the most familiar example, but the Hopi in the American Southwest and the Inuit in the Arctic also look at the world as a series of repeating cycles with no beginning...
That led to clashes with overseas regulators, who have long suspected the company of attempting to Coca-Colonize the planet. In one confrontation last spring, the European Community forced Coke to scale back its $1.85 billion purchase of the foreign rights to Cadbury Schweppes beverage brands, which prevented the company from marketing Crush, Dr Pepper and Canada Dry in Europe. That took the fizz out of one-quarter of the company's global sales...
Then, in July, European authorities conducted a series of dawn raids on Coke facilities from the Continent to Britain in search of evidence that the company was offering retailers illegal kickbacks for favored shelf space. That investigation is ongoing. And last month French authorities rejected Ivester's $840 million bid for the Orangina soft-drink business. Observes John Quelch, dean of the London Business School: "The power of global brands may be strong, but they are not strong enough to preclude the need to cultivate [government] relationships at the national level...