Word: euros
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Dates: during 2000-2009
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...some 10,000 of whom filled one corner of the arena, let loose with that classic "Bullshit, Bullshit" chant and began flinging plastic cups, some of them half filled to get greater distance. (And that cost money, by the way. All beer cups here are returnable for a one euro deposit - these are the green World Cup games...
...Reyes appears to be but one sunny page in Spain's storybook economic transformation over the last generation. What was once a diffidently autarchic appendage to the Continent has become an important economic locomotive for all of Europe. Spain's economy grew 3.4% last year, over twice the euro-zone average, and is expected to best the average again this year by a full percentage point. Spanish companies like phone-giant Telefónica, construction and infrastructure consortium Grupo Ferrovial, real estate developer Metrovacesa and financial conglomerate Santander Group have become Continent-wide - and even global - players. Last week Ferrovial...
...good for consumers, or for the Spanish economy as a whole. "Capital and investment going into construction isn't going into other activities," says Herce. Partly as a result, Spain's productivity gains in recent years are almost nonexistent. Spain has created more jobs than the rest of the euro zone combined over the last four years, but too many of them are low-quality jobs on construction sites. The country's infrastructure has profited greatly from European Union subsidies, which are bound to disappear in coming years as needier recipients in the east move to the front...
...resort town is dirt-cheap, but Cannes has been getting more expensive - cher, as the French say - through no fault of its own. The Euro, whose exchange rate five years ago was under a dollar, is now a pricey $1.28. Don't despair. You can find many an excellent dinner for less than $40. And your transportation budget, except for getting from the Nice airport to Cannes and back, is exactly zero. Every hotel is within walking distance from every screening and nearly every party. For the rare out-of-town soiree, you ride with the other press types...
Nike is keeping its ambush plans for Germany under wraps, but Adidas has already manned the ramparts. The company is building a 10,000-seat stadium near the Reichstag, Germany's parliament, in downtown Berlin to attract fans during the Cup. For a 1-euro ($1.25) entrance fee, spectators will be able to watch games on a big screen, test their skills at soccer stations and attend concerts. On the airways, Adidas scored a major coup by shutting out Nike ads on U.S. English-language broadcasts of the games. The company will also be the sole footwear sponsor on three...