Word: euros
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While it does not rain much at the Disney parks in California and Florida, it certainly does in northern France. Euro Disneyland's designers are building special covered waiting areas for the comfort of visitors standing in line to buy tickets, and will provide a variety of audiovisual entertainment to help them pass the time...
...page pact between the French government and the Walt Disney Co. stipulates a 49% ownership stake in Euro Disneyland for the U.S. firm, with the remaining 51% of the shares held by investors. Euro Disneyland shares will be traded on the Paris Bourse. Disney will retain operational control of the facility. As part of the deal, the government is lending Disney $920 million at a remarkably low 7.85% interest rate. Disney has agreed to use European firms for 90% of its goods and services, and will pay for various roads to be built near the complex...
...France, the payoff is plain: as many as 30,000 new jobs will be created by Disney, and tourists will spend millions of francs on French businesses as part of their travels to Euro Disneyland. In the neighborhood of Marne-La- Vallee, 12,000 houses and apartments will be built, along with new schools and stores. The tiny (pop. 925) village of Serris, many of whose resident are elderly or retired, is bracing itself for the arrival of Euro Disneyland nearby. Says Mayor Philippe Mancel: "One realizes it's a lost cause to be against Euro Disneyland. Once Disney starts...
...sound decidedly less bullish. For example, when Disney executives requested an extension of local water service to their park area, they had to seek about a dozen official approvals and clearances. To help navigate this sensitive thicket, Disney hired local consultants familiar with the rules of the game. Says Euro Disneyland president Robert Fitzpatrick: "Form is very important in France, much more so than in the U.S. You have to be sure you contact the right person and don't overlook someone...
...moment, curiosity seekers at Euro Disneyland must confine themselves to a preview center, where displays and models of the coming attractions are on view, along with a brief promotional film. At the souvenir shop next door, a simple sweatshirt, silk-screened with a ring of European flags encircling Mickey Mouse's face, sells for $39. A fast-food restaurant specializes in Texas-style chili...