Word: eurosport
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Dates: during 1990-1999
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...soccer shoe around Ronaldo, a Brazilian, voted best player in the world last year. The new model, called the Mercurial, uses a synthetic material instead of kangaroo leather, and is 50% lighter than current models. "It's going to rock the shoe world," says Mike Moyle, CEO of Eurosport, a leading mail-order catalog. Despite its investment of hundreds of millions of dollars, Nike is outsold by Adidas 3 to 1. But it has made some inroads: the swoosh is the No. 2 brand in the U.S. and moving up in the rest of the world...
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