Word: eurosport
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Dates: during 2000-2009
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...soccer elite of Europe's top leagues has raised the quality of intra-African competition to the point that it has now become a major business proposition. According to CAN sponsor Canon, the potential accumulated global TV audience for the tournament is close to 4 billion; international sports channel Eurosport - which is broadcasting all 32 CAN matches live to the 59 countries it serves - expects over 70 million unique viewers in a potential total audience of 240 million. Eurosport's coverage, of course, gives European franchises a second reason for cursing CAN: Not only has it robbed them of some...
...addition to featuring marvelous players who have become mainstays of pro teams here, Europeans also turn to the CAN for the wide-open insouciance of play," explains Christophe Jammot, host and programming director of Eurosport France's CAN coverage. Unlike the strategy-obsessed, technique-minded style imposed by their European pro clubs, Jammot says players in the CAN won't hesitate to fire a cannonball shot from 40 yards out, attempt to slalom solo through an entire defense, or try audacious flicks and tricks rarely seen beyond the practice field in Europe. "They play to play...
...attract over 30 adult teams to a tournament held June 30 and July 1-up from just over 20 last year. But North Americans are not the only ones interested: many European countries have national sides, and fans, too (interest rose after the Doha matches were broadcast on the Eurosport satellite and cable network). There are Brazilian, Sudanese, Chinese, Iranian and Nepalese teams. A professional league has emerged in South Korea. In Japan, more than 50 teams compete in a national championship (up from the original six in 1989). And earlier this month, the Sepak Takraw Swiss Open in Basel...
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