Word: euvgenia
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Dates: during 2000-2009
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...Egoist was started in 1996 as a hip lifestyle magazine aimed predominantly at young men. Its first hard-hitting cover - a stark black-and-white image of former beauty queen Euvgenia Kalkandjieva, showing the scars she received in a near-fatal 1996 gang attack in downtown Sofia - sparked widespread outrage and acclaim. Egoist's reputation for uncompromising journalism took off. Today the magazine has a circulation of 12,000, huge for the Bulgarian market, but it reaches as many as 75,000, with copies changing hands as many as 15 times. According to editor Alexander Zhekov, 31, the readership consists...
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