Word: ev
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Dates: during 1990-1999
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...Iacocca was president of Ford, later chairman of Chrysler and last year founded EV Global Motors
Cowering behind a wall, I hear the staff shout at us, "Move up, don't stay in the back." Suddenly I feel a surge of adrenaline. The thrill of the kill has set in. All right, Ev, I tell myself: be a strong female, dammit...
Business wise, however, the EV1 is idling. Only 288 cars have been leased in the five cities where GM has made them available--Los Angeles, San Diego, Sacramento, Phoenix and Tucson. Battery life and price are nagging issues. EVs can typically run 50 to 80 miles before recharging, which takes about two hours. Although manufacturers receive a federal tax credit and a subsidy of $5,000 a car from Southern California's air-quality agency, GM charges $399 a month for a lease and Honda $455--luxury-car prices. GM had projected sales nearly 10 times as high. ICE-agers...
...failure, they would never have spent six years and half a billion dollars building a revolutionary car from the ground up. They could have settled for a "conversion," taking the frame of an existing model and stuffing it with electric components, much as Ford has done with its Ranger EV and Chrysler with its EPIC minivan...
Honda is trying no harder with its electric hatchback, declaring from the outset that it would limit leases to 300, in California only, over two years. Ina Schlez, an environmental consultant, went to test-drive a Honda EV PLUS in San Francisco last month, but the dealer was unable to find the keys. "The sales guy had nothing but negative things to say about it," she says...