Word: ev
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Dates: during 2000-2009
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...They all want to know, 'What's that? Where can I get one?' " says Kaufmann, a home contractor and self-taught electric vehicle, or EV, enthusiast...
That was then; this is now. Strong government incentives and regulations, car and battery-maker innovations and the public's genuine concern for global warming are all contributing to the EV enthusiasm. But utilities are working feverishly to put infrastructure standards in place; the prospect of managing rapid EV growth has utility executives both amped up over the opportunity and queasy about unplanned snafus...
...Despite the dominance of hybrids, smaller automakers including start-ups like Tesla Motors in the U.S. and several Chinese car companies see EVs as a chance to gain ground on larger rivals, especially in an era of high fuel prices and a more environmentally conscious public. Fuji Heavy Industries, the maker of Subaru, announced on June 4 its rollout plans for its Stella EV, which has a sticker price of $48,000 and a range of 90 km. The company will begin delivering the vehicles around the same time as Mitsubishi (late July) and expects to produce about 170 units...
...still a gamble. Although technological advances continue to reduce the cost and recharging time of lithium-ion batteries while increasing range, electric vehicles are expensive - the i-MiEV costs $47,500 - and the market will take years to reach the level of hybrid sales. "For five to 10 years, EVs will be for city commuters, used in a limited area, while the hybrid is a pure alternative to the conventional vehicle," says Tatsuo Yoshida, senior analyst at UBS Securities Japan. "There needs to be a breakthrough to the battery technology so that the EV becomes a viable alternative to existing...
...That convenience includes never having to go to the gas station, fewer trips to the auto repair shop since an EV is mechanically simpler, and the "feel good" factor of not polluting the air. But will consumers decide that's enough to make the switch...