Word: eva
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Dates: during 1940-1949
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Ford Theater (Sun. 7:30 p.m., CBS Television). Raymond Massey and Eva Le Gallienne in Ruth Gordon's Years...
Argentina's First Lady Eva Duarte de Perón was on the way to becoming First Lady of Argentina's press. Last week she took over her third Buenos Aires newspaper, Noticias-Grdficas, and the capital had a good time with the story of how Evita swung the deal...
...afternoon, Evita met Noticias Publisher José Agusti, asked him bluntly if it was true that he had had offers for his paper. Shrewd businessman Agusti, onetime bitter enemy of the Peróns, replied that he had, but that he had not taken them very seriously. Eva persisted: "How much would you take, to allow you a profit?" Agusti named the fat figure of 6,000,000 pesos ($1,254,600). "As of right now," said Evita, "Noticias is mine...
Good Buying. Prosperous (circ. 300,000) Noticias, an afternoon sheet, was a logical buy for Eva's holding company, Editorial Democracia, which already owned the dailies Democracia and Laborista. Evita's pet, and purest example of the Peron press, is Democracia, which has built up to a 200,000 circulation and rolls gaily along; losing about 10 million pesos ($2,091,000) a year. Democracia has a staff photographer who specializes in pictures of Evita herself; a dozen or so may turn up in a single edition. For the most part Evita does her editing by telephone. When...
Newspaper properties are part of the Peronista control of the press. Bigger & better than Eva's firm is the Compania ALEA, whose stockholders include the Perons and Economic Boss Miguel Miranda. ALEA controls three B.A. papers, has been buying up provincial journals...