Word: evan
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Dates: during 1940-1949
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Mighty Hunter. On the plains of Manitoba, the sickly youth grew to be a young giant. His normal walking pace was a killing five miles an hour. Then, on the high plains of New Mexico, he became a celebrated wolf hunter-in the tradition of one of his ancestors, Evan Cameron, whom he called "The mighty wolf hunter of the North." His first popular books (Wild Animals I Have Known and The Biography of a Grizzly) sold hundreds of thousands of copies among captivated readers on both sides of the Atlantic...
Died. George Washington Hill, 61, American Tobacco Co. president whose extravagant advertising campaigns and air-hammer slogans ("Lucky Strike Green Has Gone to War," "LS/MFT") dominated cigaret advertising, set style for radio commercials, added catchy phrases to everyday speech; whom many readers saw as the prototype for Evan Llewelyn Evans in Frederic Wakeman's best-selling satire, The Hucksters; of a heart attack; in Matapédia, Que. (see BUSINESS...
...This was Evan Llewelyn Evans, advertising and radio genius, scourge of account executives. . . The man who had built and broken more stars than anyone else in radio . . . who had fired a world famous Metropolitan Opera soprano because she wouldn't sing Some of These Days. . . . Mr. Evans raised his straw-covered head once more, hawked and spit on the mahogany board table. . . . It was always there, the feeling of fear. It hung in the air in the office of Evan Llewelyn Evans. . . . The Fear...
...much of his own experiences went into The Hucksters, currently soaring past 750,000 copies, was anybody's guess. Although Wakeman insisted that his fantastic, domineering Evan Evans was a fictional "composite," the resemblances to George Hill seemed more than coincidental. Like Evans, Mr. Hill is fond of wearing a hat in his office. His alltime Hit Parade favorite is a slam-bang version of Over There (a tune which delighted Mr. Evans). Like Mr. Evans, whose slogan was "Love that Soap," Hill believes in irritating and ear-shattering repetition. Some American Tobacco plugs: "Herbert Tareyton is back...
...Like Evan Evans, Hill believes in object lessons. Once, the story goes, he commanded a new agency man to follow him from his office, drove wordlessly up Fifth Avenue to Tiffany's, demanded that a clerk show him a $150,000 necklace. Hill picked it up, shook it in the face of the astounded adman and boomed: "That's what I mean. Give me finished copy-not rough layouts!" Then he handed the necklace back to the clerk, walked out. Presumably on account of such didoes, Young & Rubicam resigned the Pall Mall account ($400,000 billings...