Word: evangelistic
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...Evangelist...
...blurb about Evangelist Graham...
...meeting, Graham arrives with the rest of his team-a cluster of smoothly dressed young men with religious backgrounds and comely wives. In both matter and manner, Billy Graham has come a long way from the Los Angeles days when he billed himself as "America's Sensational Young Evangelist" in a "Mammoth Tent Crusade" with "Glorious Music, Dazzling Array of Gospel Talent, 22 Tremendous Nights." Today's ads consist mainly of the words "Hear Billy Graham," plus a picture. Says Jerry Beavan ("pronounced like heaven"), Graham's 31-year-old public-relations man: "When...
Once inside the Inquiry Tent, the assembled converts hear a brief inspirational talk by Grady Wilson, Graham's boyhood friend and now billed as his "Associate Evangelist." Billy himself often drops in for a few words, and then each counselor really goes.to work. There are "B Rations" (Bible leaflets) at every seat, and most of the counselors have learned by heart the rations' Bible verses. But his final job is to fill out a card about his "baby Christian," stating his name, address, occupation, age, church membership or preference. On each card there are also four categories...
...convert's name on one of the cards sets off a chain reaction designed to lead the convert into permanent commitment in a local church (one reason why Graham, unlike many another evangelist, is popular with local churchmen). Next morning, a personal-looking letter from Billy Graham is mailed to the new convert. Later he is invited to another meeting and can order additional literature, known as an I.R. (for Instruction in Righteousness) Pack. Meanwhile, three duplicates of the "decision card'' are typed up, one for the current working file, one for the future follow-up file...