Word: evangelistics
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...EVANGELIST Billy Graham's New York Crusade has been reported in TIME and the rest of the press from the opening hymn to the last bus home. Unreported so far has been the campaign's effect on the huge, complex, impersonal city, where the white Protestants who have made up most of Billy's audiences in the past are a minority group. Trying to gauge that effect, TIME spot-checked Protestant pastors of various denominations throughout the city, looked for other clues, e.g., Bible sales in a dozen bookstores. For the finding, see RELIGION, Crusade...
...explaining the meaning of Hindu doctrine to his pupil and guiding him in controlled living, the Hindu master hopes to lead him to enlightenment. "That is why the Hindu is always perplexed by Christian preaching, which invariably leads to a point where a decision is called for. While the evangelist's teaching may be accepted and his good work appreciated, the final appeal for a decision to which all this eventually leads is resented as essentially irreligious." Indian Scholar P. J. Mehta speaks for most Hindu religious leaders when he says: "By all means discuss your faith with...
Midway in his four-week, $270,000 stint for network TV (TIME, June 17), Evangelist Billy Graham delivered himself of some inner thoughts on the medium last week before a Manhattan Crusade congregation (nontelevised...
...pitched his sermon just as he had for 24 consecutive nights to huge Garden crowds. He also added to his TV experience this week with Sunday appearances on Meet the Press and Steve Allen's Sunday night vaudeville hour. Explained Billy: "There is no difficulty being an evangelist and using TV at the same time...
Midway in his soul-saving New York crusade, Evangelist Billy Graham will go on TV. This Saturday (8-9 p.m., E.D.T.) on the ABC network, straight from Madison Square Garden, a Graham meeting will be telecast for the first time in the U.S. Cost of the program: $300,000, underwritten by Billy's current campaign backers. After that, muses Graham hopefully, he would like to launch a 26-week religious TV extravaganza. Its sponsors would have to be content with institutional plugs, no hard sell. Though one of the hottest salesmen ever to push intangibles, Billy admits: "It would...