Word: evangelists
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Dates: during 1950-1959
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...took the job, for two years. By 1947, he struck out as an independent evangelist with a week's campaign in Grand Rapids, Mich., but it was not until his Los Angeles crusade in the fall of 1949 that he really got going. Then a cowboy singer and a gangster helped make him famous...
...Technology of Salvation. While Evangelist Graham sincerely considers himself nothing but a tool of God, he believes in giving God plenty of help with some tools of his own. The tools he has fashioned add up to an intricate technology of soul-saving that might astonish St. Paul, bewilder John Wesley and give any Madison Avenue adman some ideas...
...meeting, Graham arrives with the rest of his team-a cluster of smoothly dressed young men with religious backgrounds and comely wives. In both matter and manner, Billy Graham has come a long way from the Los Angeles days when he billed himself as "America's Sensational Young Evangelist" in a "Mammoth Tent Crusade" with "Glorious Music, Dazzling Array of Gospel Talent, 22 Tremendous Nights." Today's ads consist mainly of the words "Hear Billy Graham," plus a picture. Says Jerry Beavan ("pronounced like heaven"), Graham's 31-year-old public-relations man: "When...
Once inside the Inquiry Tent, the assembled converts hear a brief inspirational talk by Grady Wilson, Graham's boyhood friend and now billed as his "Associate Evangelist." Billy himself often drops in for a few words, and then each counselor really goes.to work. There are "B Rations" (Bible leaflets) at every seat, and most of the counselors have learned by heart the rations' Bible verses. But his final job is to fill out a card about his "baby Christian," stating his name, address, occupation, age, church membership or preference. On each card there are also four categories...
...School Tie is a mode for all aspirants to the best seller ranks. It reads easily, it shows a fine, light wit. And to escape the label of giddy, it spoon feeds serious overtones to its readers with the subtlety and originality of an Evangelist preacher...