Word: evens
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Dates: during 1940-1949
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...Chicago department store, Santa found that many moppets were fascinated by the ticking of his watch, decided to do even better. He buried an alarm clock in his stuffed paunch. All went well until the alarm went off, sent terrified children scampering across the floor...
...Even though the grocery business stands near its alltime high, sales-sharp Nathan Cummings, chairman of the giant Consolidated Grocers Corp., thought there was something wrong. He felt that neither he nor the grocers were selling enough food. To find out how to boost sales, the boss of the largest U.S. food wholesaling organization packed a sample case eight weeks ago and took off on a tour of hundreds of stores in ten states. He frequently donned a cotton coat and worked for stores behind the counters, "cut the cans" (gave out free samples), watched shoppers' buying habits...
...Wonder Who's Kissing Her Now, When My Baby Smiles at Me) which at best gives them the pleasant frenzy of a circus calliope. But this one seems to take all the wrong paths. Even the Technicolor scenes are draped with heavy shadows that obscure the more interesting characters. The best that can be said of the show is that Gale Robbins and June Haver, both pleasant to look at, do some nice singing and dancing, whenever they get the chance...
...Manhattan's biggest bookshops, a salesman gestured cynically toward his Christmas customers. "Give them a fat historical novel and they'll trample every good book in the place to get to it." It was a familiar moan in the book business-even when the moaner had to raise his voice to be heard above his booming cash register. Yet as a summary for 1949 the judgment was too jaundiced. It was true that popular puddings were as plentiful as usual, with old practitioners like Frank Yerby, Marguerite Steen and F. van Wyck Mason tirelessly serving them...
...Even. In St. Joseph, Mo., when a 17-year-old customer returned to the Townsend and Wall department store to complain that a costly cigarette lighter he had bought was no good, the store retorted that neither was his check...