Word: evens
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Dates: during 1950-1959
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...spread will grow when it comes to the buyer's choice of extras. The Corvair handles so easily that it needs no power brakes or power steering, and its automatic shift, at $135, is $50 less than on Chevy models. Cole expects that many Corvair buyers will not even want the automatic shift, will prefer the stick shift on the floor to get back the "feel of driving." Thus the Corvair, with the minimum extras needed, will run several hundred dollars under the Biscayne, and as much as $2,000 under the most expensive car in Chevy...
...started to work on the small car in secret. It was fairly simple to roll down a tight security curtain because each of G.M.'s semi-sovereign divisions is constantly tinkering on its own far-out projects that it keeps under wraps to protect them from competitors or even from rival divisions...
...Listen!" Edward Nicholas Cole displayed his consuming love for cars-in a curious way-even as a farm boy back in compact Marne, Mich. (1959 pop. 300). At five, he hopped into the family's 1908 Buick, began toying with levers-and smashed it into a tree. He also showed a tremendous capacity for work. Rising by the dawn's early light, he milked 20 cows, bottled the milk and delivered it before school. The milk route taught him to hustle ("Because the load becomes lighter"), and it also taught him that a touch of extra service...
...often had to take a back seat to Cole's first love: the Cadillac engine. Even at parties Cole slipped out to his car to tinker with it. Once, working to tone down engine noise, Cole tiptoed into a party while everyone was standing around a piano and singing. He hauled out his longtime crony, Harry Barr, now Chevy's chief engineer. Said Cole, starting the car, "Listen!" Barr listened, said it sounded fine, and went back in to sing. But Cole stayed outside, listening to his engine music all night. "That," says Barr...
...Even as the steel strike forced layoffs in many industries (see below), other sectors of the U.S. economy last week were girding for a fourth-quarter surge after the strike ends. Railroad freight-car loadings rose to their highest point since the beginning of the strike and 20.3% above the previous week, reflecting increased coal shipments to steel-producing centers in anticipation of the strike...