Word: evens
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Dates: during 1950-1959
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Pros & Prizes. The recent spectacular surge gets its impetus from the cold economics of postwar commercial publishing. Soaring costs have fostered the hit psychology of the Broadway theater, forced commercial publishers to shy away from nonfiction books that are likely to sell less than a break-even 8,000 copies. The university presses have no such profit-and-loss problems. As taxexempt, nonprofit enterprises, often bolstered by subsidies, they can afford to keep slow sellers in print as long as they prove useful. Result: more and more commercially marginal but eminently important books are being handed over to the universities...
...first U.S. press at Cornell in 1869, university publishers long concerned themselves solely with faculty books too abstruse or too specialized for commercial publishers. For years, they plodded along producing the dusty and dull, expanded only when the "publish or perish" dictum started influencing a scholar's status. Even then, the growth was slow...
...stunning jacket designs. Last winter Wieck published the first Russian-language edition of Boris Pasternak's Doctor Zhivago in the Western Hemisphere and sold an amazing 15,000 copies, is following this week with a collection of Pasternak's poems in English that is likely to sell even better. Says Publisher Wieck: "There isn't a strand of ivy on our building...
...Chevy turned him down to spread the supply. St. Louis Dealer Gene Jantzen has a unique ringside seat in the small-car derby; his showroom is right across from a Chevy assembly plant. Says he: "People toured that plant and peeked through the knotholes at the Corvair. Some even climbed atop their cars outside the plant to get a look. Then they came over to our place and ordered a Corvair." So far, Chevy has totted up 33,000 Corvair orders...
...families owned two cars or more. Today 7,000,000 do-and there are 350,000 three-car families. By 1965, more than 10 million families will have at least two cars. With the population growing fast, and the demand for special-purpose, personal transportation growing even faster, Ed Cole believes that auto sales in the U.S. will ride up steadily to 8,000,000 in the mid-1960s. More than that, in at least one year before 1970, the U.S. will sell an awesome 10 million cars...