Word: evens
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Dates: during 1950-1959
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...been swift. The Milwaukee Journal, which ran only 346,867 lines of run-of-press color ads in 1946, carried 2,400,344 last year. The number of U.S. dailies using run-of-press color has increased 25% since 1956. Color now appears in more than 800 U.S. dailies. Even small-circulation papers are taking on hue: last year only four papers outranked the Midland, Texas Reporter-Telegram (circ. 17,650) in the use of color advertising...
...color continues to spread, even the relatively colorless New York papers may be forced to join in the parade. All, that is, but one. "We pride ourselves on the appearance of our paper, and we don't want to detract from it," says a spokesman for the paper that will presumably remain the good, grey New York Times...
...Even so, Coach Schwartzwalder took his lumps until the early '50s, when independent Syracuse (enrollment: 7,000) decided to go big time. Counting on the New York Thruway to bring new fans to the stadium, Syracuse gave Schwartzwalder authority and money to recruit some shock troops ("If we can get 'em, we can coach 'em"). In 1953 a Negro halfback named Jimmy Brown showed up unannounced, went on to become the finest running back in the game (he now leads the pros as a Cleveland Brown), and in no time Schwartzwalder and Syracuse were rising toward...
...with her sociologist husband and sometimes goes for weeks without touching the piano ("I don't believe in too much music"). But when she and Yehudi met in Paris for a concert two years ago and first tried the Bartok Sonata, they "sailed right through it; we astonished even ourselves...
...aspect of form," Composer Cage has glued 90 spasmodically rhythmic anecdotes (on such random subjects as a mushroom exhibition in Paris, a bridge-playing composer in "the loony bin") to the piano and electronic music of Fellow-Composer Tudor. The result is new, all right, and even engaging in spots, but for the most part it will remind the first listeners of a dyspeptic after dinner speaker talking through an electrical storm into a TV set with a faulty tube...