Word: evens
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That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...
...history is any indication, marketers will keep getting more manipulative, and the storm of commercial noise will become more focused. Even then, there may be hope: Lindstrom's testing shows that people respond to a sound better when it's subtler. If nothing else, smart marketers may at least keep the volume...
...more interested in himself than I am. And yet even I don't care about my genealogy. What my great-great-great-grandfather did isn't any more interesting to me than what your great-great-great-grandfather did, especially since in both cases it was farming...
...Sarah Jessica Parker and Spike Lee. In an episode of the NBC show, Kudrow goes to Belarus to find the grave of her great-grandmother who was killed in the Holocaust and meets a family member who survived. It's fascinating, but probably only because she's a celebrity. Even ballroom dancing is interesting if there are celebrities involved. (See the top 10 reality TV shows...
...room New York City apartment for six people and they were the only ones on the block without a radio. My great-grandmother, when asked what country she grew up in, wrote "Poland," crossed it out and then wrote "Austria." These are countries that don't even border each other. I come from stupid people. You know how I know that? Because I had to look up whether those countries border each other. (See pictures of Barack Obama's family tree...