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...Garson says this event, dubbed Show of Peace, will be different. "It won't be a problem," he says. "We're doing it to raise global awareness of what good is coming out of China. [The government is] looking at this as the branding of the new China: red China going green." Participating bands will be donating their time, and half of all money raised will be funneled into global projects dedicated to promoting peace and protecting the environment. The slogan on the concert's website encapsulates Garson's oft-repeated objectives: Peace = Green + No War + Water + Food + Health + Education...

Author: /time Magazine | Title: Can a Rock Concert (and a Vegas Producer) Remake China's Image? | 1/13/2010 | See Source »

...host of lesser-known performers from Africa, Asia and the Americas. Garson is well-known in the industry - among other things, he has been executive producer of the Billboard Music Awards and the World Music Awards - and he appears confident the big names will show up. The all-day event is scheduled to be held in front of the iconic Bird's Nest Stadium in the grounds of the Olympic Training Center. Admission will be free, with some 5,000 tickets directly in front of the stage reserved for VIPs. Garson says he expects a crowd of 50,000, though...

Author: /time Magazine | Title: Can a Rock Concert (and a Vegas Producer) Remake China's Image? | 1/13/2010 | See Source »

...Garson says the authorities, who have already green-lighted Show of Peace, probably understand that the concert would be a good way of improving China's image overseas. "Everybody is looking for the next big event that will put China in a positive light since the Olympics," he says. "I think it's very powerful that this statement of green and harmony is coming from China...

Author: /time Magazine | Title: Can a Rock Concert (and a Vegas Producer) Remake China's Image? | 1/13/2010 | See Source »

...does succeed, the promoter would not only manage to stage what will be by far the biggest event of its kind in China, he will also finally realize a 10-year-long personal dream that began with a random phone call from the Vatican. "I am the least likely person to get a call from the Vatican," says Garson, "but they wanted to do a project with me," involving printing some of Pope John Paul II's favorite poems and prayers...

Author: /time Magazine | Title: Can a Rock Concert (and a Vegas Producer) Remake China's Image? | 1/13/2010 | See Source »

...While the Pentagon said it had received no prior notice of China's missile test, it added that U.S. space-based sensors "detected two geographically separated missile-launch events" leading to an "exo-atmospheric collision." The event marked the latest outer-space tit for tat between the two nations: in 2007, China blasted one of its own weather satellites to smithereens, generating concern it was perfecting a satellite-killing weapon similar to the one last tested by the U.S. in 1985. In 2008, the U.S. destroyed a disabled spy satellite with a missile fired from a Navy ship, ostensibly...

Author: /time Magazine | Title: China's Missile Test: A Symbolic Warning to U.S. | 1/13/2010 | See Source »

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