Word: event
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...neurotransmitter dopamine isn't quite that powerful, but evidence has been mounting for the past 40 years that its activity is key to helping the brain recognize experiences that cause pleasure. The more dopamine a certain event (having sex or eating ice cream, say) triggers, the more strongly that event gets hard-wired in the brain, and the more intensely your brain drives you to revisit it. (See the best inventions...
...findings suggest that when dopamine is present during an imagined event - that is, even when you're not actually experiencing it in person - it still influences how much pleasure the brain will expect from it in the future. Researchers think the extra shot of dopamine may aid learning - that is, it boosts your brain's learned association between pleasure and whatever experience you're thinking about at the time. Or perhaps, the authors speculate, the extra dopamine makes us simply want something more while we're imagining it. In other words, it would be useful to have...
...this point, nearly everyone is fed up with the BCS, and is clamoring for a college football playoff tournament, along the lines of the insanely popular March Madness event for college hoops. Coaches, players, fans, the media and politicians - including President Obama - have barked for change. And in his new position, Hancock becomes the public face of the current despised setup, perhaps the last man standing against the playoff. Si.com's Andy Staples wrote that Hancock's job "is only slightly easier" than being a "Ringling Brothers elephant cage cleaner" or "Jon Gosselin's publicist." On his Twitter page, Yahoo...
...certainly pick apart Hancock's arguments for keeping the BCS. For example, he says that since playoff games would most likely take place through December, the event would cut into the players' study time during finals. But it's not like players are burying themselves in the library under the current set-up: they are still practicing for bowl games, which take place later in the month and after the New Year, through much of December. Hancock points out that in the current bowl set-up, 68 schools and their fans get the chance to enjoy post-season play...
...While the Hajj normally attracts pilgrims from all sects of Islam and all walks of life, concerns over swine flu have cast a shadow over this year's event; the prospect of millions of potential flu carriers mingling in Mecca has given health experts fits. Four early pilgrims have already died from the virus and Saudi officials have enacted a number of measures to combat the spread of the disease. Along with screening for flu-like symptoms at the Jeddah airport and distributing hygiene kits, health ministers have recommended that pregnant women, children and elderly worshipers stay home...