Word: event
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...case in point is Playboy, whose Bunny-filled blowout is usually the signature event of Super Bowl week. Last year in Arizona, Hugh Hefner hosted 2,500 people in a 52,000-sq.-ft. pavilion for his party, and tickets were going for $3,000 in the secondary market. This year, with Playboy's stock down more than 70%, Hef has canceled its Super Saturday Night party. Instead, the company is sponsoring a DirectTV event; four Playmates will be on hand, compared with the 22 who showed up at last year's Playboy bash. (See the best and worst Super...
...owned by Time Warner) just suffered a round of job cutbacks. "In this historically challenged economy, hosting an extravaganza was not realistic," says SI spokesman Scott Novak. Nike is passing on a party. Cadillac, which has sponsored a celebrity go-kart race the past six years, also shuttered its event. Warrick Dunn and Derrick Brooks, who play for the hometown Tampa Bay Buccaneers, had scheduled a celebrity party and golf tournament for Jan. 29-30. But the event fell about $100,000 short of the $200,000 sponsorship goal and was shelved. Even CAA and Octagon, the sports agencies, aren...
...outdoor space in downtown Tampa on Friday. Wyclef Jean will perform for 1,250 people. The party is a no-brainer for ESPN because the marketers are paying for the whole thing. "If we did not have full sponsor support, we would not do the event," says ESPN The Magazine publishing director Steven Binder. Ford, Corona, Old Spice and H&R Block are picking...
...even if some companies are scaling back their event spending, the pinch isn't being felt by NBC, this year's broadcaster. While veterans like FedEx and General Motors are sitting out this year, the network says it has sold 90% of its advertising inventory, at a record average price of $2.9 million per 30-second spot. Which means that, in the end, the game will probably continue to be eclipsed by the commerce, if not the parties, built around it. (See pictures of the Giants' stunning Super Bowl victory last year...
...always a warm bath of mutual admiration when the U.S. Senate welcomes back one of its former members for a hearing. But when former Vice President (and Senator) Al Gore showed up today to testify at the Senate Foreign Relations Committee, the event was a full-blown lovefest. New Senate Foreign Relations Committee chairman John Kerry expressed his deep respect for Gore's post-Senate career and noted in an aside, "It's well-known that we have a certain political experience in common." (Hint: it doesn't involve winning.) Christopher Dodd hailed Gore as having been for years...