Word: events
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...Week Window One of Sony's first marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com...
...Global Reach Perhaps only Michael Jackson could command premieres around the world, from the main event in Los Angeles to London to Seoul. All told, there will be 33 premieres, with 16 synched to begin at the same time and eight featuring a satellite feed showing red-carpet arrivals from the gala in Los Angeles. The numbers are staggering even to folks used to marquee-name statistics. Vivian Mayer-Siskind, who worked in the marketing department at Summit Entertainment for the launch of that other worldwide obsession Twilight, says she's impressed. "Michael Jackson is of a level that...
...tournament’s two-seed, is 4-0 in singles action during the four-day event...
...rowdy crowd, a frail stage, and miscommunication led to a short but memorable GirlTalk performance at last year’s Harvard-Yale pep rally. The event, which precedes the annual Harvard-Yale football game, was shut down by HUPD for safety reasons, and DJ GirlTalk was forced to exit the stage early as the crowd continued to push against the weak stage. It was the first time the College Events Board had brought in a big name artist for the pep rally, and it may well be the last. This year, CEB has wisely decided to return...
Though the event might not attract such a sizeable crowd this year, the decision was good, given current circumstances. The CEB’s budget has shrunk due to the financial crisis, and hence, it cannot afford to pay for a professional artist. In addition, its funds would be better spent on Yardfest in the spring, anyway, since that event draws more students and is generally more enjoyable given the better weather. Booking an appealing artist for Yardfest should be CEB’s priority...