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...sports cleverly can work. Demand for many of the 9 million tickets that London organizers plan to sell will be fierce. For some events, though - think handball - organizers know they may have to coax fans along. But that doesn't mean it can't be done. Few Britons had ever heard of ski cross before the Vancouver Games, but the event, which pits four skiers simultaneously against one another over an undulating course, drew millions of television viewers. London organizers have been busy drawing up marketing plans to help push the lower-profile events. Vancouver may have given them some...
Merchandising matters. O.K., so we've known that for a while. But ever since the over-commercialized Atlanta Games in 1996, host cities have made a big deal of being all about the sports while treating merchandising like a necessary evil. Vancouver proved it doesn't have to be that way. The enormous success of the red mittens - sales of the $10 gloves generated more than $12 million for Canadian sports - "helped us clarify our thinking around what could become the iconic collector's item of the Games," says Manning-Cooper. 2012 umbrella, anyone...
...fact that the two vessels did sink is an unalterable fact of history, and while ship design and safety protocols have changed, the powder-keg nature of human behavior is the same as it ever was. The more scientists learn about how it played out in disasters of the past, the more they can help us minimize loss in the future...
Such is the life of Amya, who has been battling tracheobronchomalacia, severe asthma, and a compromised immune system ever since she was about a year...
Faculty members confronted Faculty of Arts and Sciences Dean Michael D. Smith yesterday with a barrage of questions about recently implemented budgeting measures that will grant him more authority than ever before in determining where FAS centers direct their funds...