Word: everflash
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...yellow giant knows best. Berkey's Keystone camera division has captured about 15% of the instant-loading market by frankly imitating Kodak's hugely successful Instamatic. Last week, some 15 months after pocket Instamatics were introduced by Kodak, Berkey unveiled its sincere form of flattery: the Pocket Everflash, which uses pocket-cartridge film and has a built-in, battery-powered flash (prices: $54.95 to $89.95, v. $22.95 to $ 137.95 for the Instamatics...
...wouldn't give them a nickel." Last year, Berkey finally managed to recoup a bit on that mistake: Keystone brought out the only instant camera that has ever been developed by a manufacturer other than Polaroid. Company officials decline to say how well sales of the 60-Second Everflash are doing, except to boast that they are "better than we expected...
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