Word: evernham
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...largest TV advertiser, will slash 8,000 jobs after losing $1.2 billion in the first three quarters of 2008 - the financial foundation of the sport is at risk. In fact, four weaker-performing teams in the Sprint Cup Series merged to try to cut costs and stay competitive: Gillett Evernham Motorsports absorbed Petty Enterprises, and Dale Earnhardt Inc. joined up with Chip Ganassi Racing with Felix Sabates. "The problem you have with NASCAR is kind of like you have in professional baseball," says Sabates. "You have three or four teams that have all the money...
...racing, NASCAR, the more popular circuit, is grooming a female phenom of its own. Erin Crocker, 24, started racing when she was 7 and last year became the first woman to win a grueling World of Outlaws sprint-car race. She then signed with legendary NASCAR crew chief Ray Evernham, who guided Jeff Gordon to three Winston Cup titles. Though Crocker has risen quickly through the stock-car ranks, Evernham won't rush his prized talent. He had scheduled Crocker to drive full time in next season's Busch Series, NASCAR's top minor-league circuit, but after crashes...
Unfortunately, I still don't know the first thing about racing. What's the driver got to do with it, for one thing? Isn't it the car that wins? Ray Evernham, Gordon's crew chief, helps me out a little. Every track is different, so the preparation of the car, and the strategy, changes from week to week. During a race, he and Gordon talk by radio. A half-pound of air pressure in one tire, added or subtracted during a pit stop, can tighten handling and make the difference between winning and losing...
...Jeff has a good car and a good crew, which is a big part of his success," Evernham says. "But he also has something extra, like Michael Jordan and Mickey Mantle had. He has a different sense of time than you and I. He can slow the race down in his mind, see things coming around and react before the next guy." The key in a race, Gordon says, isn't to drop the hammer "but to tell yourself to be calm, be calm, be calm. And just have a lot of patience to let the race unfold...
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