Word: eversharp
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Dates: during 1940-1949
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...ball pens most Johnny-come-lately penmakers are waging battle by an old competitive maneuver, cutting. But Eversharp, Inc., which has shot up from a near bankrupt company to the biggest pen & pencilmaker in the world, dollarwise, last week tried a new trick. It brought out a new ball pen, with a retractable point, to sell for $25 plus tax, ten dollars more than its present model...
High Prices. The merchandiser who promulgated this piece of business iconoclasm is Eversharp President Martin L. Straus II, 50, who works as smoothly as a ball bearing in his new empire. (His office is in his apartment in Manhattan's swank St. Regis Hotel.) Things were not always thus. In 1929, as head of Chicago's Hartman Furniture & Carpet Co., he saw it go broke in the depression, learned that low prices alone were not enough to make people buy. In 1939 he teamed up with Ralph A. Bard (later Under Secretary of the Navy...
...ballpen makers. The claims had brought in the customers. Reynolds Pen Co., one of the most extravagant claimants and originator of a pen it calls the Rocket, last week reported a handsome net profit of $2,678,815 for the year. Are ball pens that good? Some might be (Eversharp reported a normal 3% on returns). But thousands of Reynolds buyers would answer: No. In its annual report, Reynolds noted that $110,000 had been set aside to cover guarantees on its pens. Its auditors solemnly noted: "There is ... no reliable basis on which we could form an opinion...
Earnings, I think, are still the best way to show how you're doing, and the box score in the pen business for the 12 -month period ending Feb. 28, 1946 was: Net Earnings Before Taxes After Taxes Parker $7,3O1,548.72 $2,331,682.99 Eversharp 5,602,444.56 1,805,444.56 Sheaffer 1,606,946.43 847,460.14 Others Unknown but smaller As long as two years ago, our management realized (between naps) that we could make a quick fast bulge in sales and profits by marketing a ball pen. You don't have to be the seventh...
When he got down to the Yardling's composition, Cunningham wasn't quite so vituperative, probably being overawed by the English A manner of composition. The student, applying his eversharp pen to Cunningham's back in the prescribed manner lifted a few of the phrases sticking out all over the column and cited them as an example of something or other very bad. William objected unhappily that that was taking a statement out of context. "A honey of a way to take a person apart," he grieved...