Word: eversharp
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Dates: during 1950-1959
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Died. Martin L. Straus II, 61, adman and business tycoon, chairman (1940-49) of Eversharp, Inc., who started plugging his pens and pencils in 1940 on radio's quiz show Take It or Leave It, began a seemingly unstoppable inflation when he stunned incredulous listeners by presenting a game in which Eversharp contestants could supply progressively difficult answers and work their way toward an extravagant "$64 question"; of a heart attack; in Manhattan...
...SALES SLUMP, because of price war among the ballpoints, is causing Eversharp Inc. to sell its pen and pencil divisions, concentrate on safer safety razors and blades. Ever-sharp board has approved sale to Parker Pen Co., and Parker will probably agree, as it is eager to add Eversharp's foreign business to its own burgeoning overseas operation...
Thus ended a spectacular career. Biow founded his company during World War I at the age of 25, and quickly proved himself a nimble idea man. For his first big account he coined the phrase "Bulova Watch Time." For Eversharp, Inc. he invented radio's $64 Question, saw the sum of money gain such renown that TV's current $64,000 Question pays him a royalty. He found a midget bellhop, assigned him the $20,000-a-year job of shrilling "Call for Philip Morris!" By 1952, with an annual billing of $50 million, Biow Co. ranked...
...were shocked when free enterprising manufacturers chastised Mr. Macy for upholding our free institutions by bringing goods to the customers at the lowest prices. We were even more shocked when Eversharp cut off its pens, pencils, and push-pull-click-click razors from Mr. Macy. This is no time to weaken free enterprise, perhaps to destroy it altogether. What could we find in its place to hold out to the emergent peoples of the world who seek resolute, dynamic leadership? We congratulate Mr. Macy and Mr. Gimbel on their courageous struggle and we implore the men of Eversharp...
...rough going for a while. Parker Pen Co. pushed him out of first place, then Eversharp with its ballpoint eclipsed them both. But Sheaffer brought out its own cheap ballpoint ($1.50) and forged again into first place. Craig Sheaffer expects to stay there, confident that his workers will match the higher bonus with lower costs and higher productivity...