Word: eversharp
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...warmest admirers turned out to be enthusiasts of the radical right wing, who seemed determined to set her up as a martyr and symbol-like General Edwin Walker. The day before the coup, Millionaire Patrick Frawley, president of Eversharp, Inc., and staunch supporter of Dr. Fred Schwarz's Christian Anti-Communist Crusade, gave a private luncheon for her to meet some of the state's leading conservatives. After that, members of the superconservative California Young Republicans offered to pay for her $90-a-day suite at Los Angeles' Beverly Wilshire Hotel. But Robert Gaston, president...
Died. Martin L. Straus II, 61, adman and business tycoon, chairman (1940-49) of Eversharp, Inc., who started plugging his pens and pencils in 1940 on radio's quiz show Take It or Leave It, began a seemingly unstoppable inflation when he stunned incredulous listeners by presenting a game in which Eversharp contestants could supply progressively difficult answers and work their way toward an extravagant "$64 question"; of a heart attack; in Manhattan...
...SALES SLUMP, because of price war among the ballpoints, is causing Eversharp Inc. to sell its pen and pencil divisions, concentrate on safer safety razors and blades. Ever-sharp board has approved sale to Parker Pen Co., and Parker will probably agree, as it is eager to add Eversharp's foreign business to its own burgeoning overseas operation...
Thus ended a spectacular career. Biow founded his company during World War I at the age of 25, and quickly proved himself a nimble idea man. For his first big account he coined the phrase "Bulova Watch Time." For Eversharp, Inc. he invented radio's $64 Question, saw the sum of money gain such renown that TV's current $64,000 Question pays him a royalty. He found a midget bellhop, assigned him the $20,000-a-year job of shrilling "Call for Philip Morris!" By 1952, with an annual billing of $50 million, Biow Co. ranked...
...were shocked when free enterprising manufacturers chastised Mr. Macy for upholding our free institutions by bringing goods to the customers at the lowest prices. We were even more shocked when Eversharp cut off its pens, pencils, and push-pull-click-click razors from Mr. Macy. This is no time to weaken free enterprise, perhaps to destroy it altogether. What could we find in its place to hold out to the emergent peoples of the world who seek resolute, dynamic leadership? We congratulate Mr. Macy and Mr. Gimbel on their courageous struggle and we implore the men of Eversharp...