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Word: everydayness (lookup in dictionary) (lookup stats)
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...your way" at Burger King? When it comes to toothpaste, which flavor gets you brushing, Colgate or Crest? If you think it's just your taste buds that guide these preferences, you may be surprised by what neuroscientists are discovering when they peer inside the brain as it makes everyday choices like these...

Author: /time Magazine | Title: The Brain: Marketing To Your Mind | 1/19/2007 | See Source »

...there was something else about it, something I really didn't want to admit. I asked Paul Sams, the Blizzard COO, why people played WoW and his answer was simple, if a bit depressing: "How often in your everyday world do you get to feel heroic?" he said. "How often do you get to step into a world and do something big and meaningful? People need an escape from ordinary life. It's just something people need...

Author: /time Magazine | Title: Confessions of a 30-Year-Old Gamer | 1/12/2007 | See Source »

...easy for the U.S. In crucial ways, the U.S. has less leverage over China than it ever had over the Soviet Union. China holds billions of dollars of U.S. government assets. American consumers have come to rely on cheap labor in China to provide goods at Wal-Mart's everyday low prices. The Soviet Union, by contrast, was an economic basket case: it had minimal foreign-exchange reserves and was desperate for U.S. and European high technology...

Author: /time Magazine | Title: China Takes on the World | 1/11/2007 | See Source »

...York Times critic Vicki Goldberg recently noted, the medium is "reproducing faster than rabbits." But if anything, "Light Sensitive" captures an art form reconnecting with its original mystery: paper, chemicals, light. Such were the essential ingredients of the early?19th century camera-less process of photograms, and by casting everyday objects in a contemporary light, current practitioners such as Christl Berg, Anne Ferran and Penelope Davis seem to reveal the very essence of the photographic process. Here light carries an almost god-like aura, peering into the most inscrutable of subjects. Even in the subtly manipulated Lauren, 2003, Petrina Hicks...

Author: /time Magazine | Title: Dark Reflections | 1/11/2007 | See Source »

...What is your workday as a writer like? If you recorded the day in a life of a writer you would be disappointed. He makes coffee, he looks out the window, he does everything but write. But despite these everyday failures, something still comes...

Author: /time Magazine | Title: 10 Questions For Imre Kertész | 1/9/2007 | See Source »

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