Word: everyman
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...Joey, phrasing like a girl-group singer with nothing special in the way of chops. His everyman voice, weaker every year from the strain of constant touring, was all the more effective for being so ordinary. It was a voice that didn't call attention to itself. No strutting rock god here, no Robert Plant...
...This is the mind's natural reflex of tedium and disgust, much like the revulsion and detumescence experienced after watching hard-core pornography for a little while. After you have seen the Headless Horseman perform three or four ride-by whackings, after you have watched Russell Crowe (Everyman, gone twitchingly postal) take off half a dozen heads, the instruments of human feeling shut down. You react to blood firehosing from a severed carotid as you would to the sight of a man spilling gravy on his tie. Whoops...
...liked the idea of being somewhat irreverent with this institutional, quasi-industrial, Everyman material," Stearns explains. "And because it's made from cork dust, it has a surprisingly pliable plushness." Along with marketing partner M. Dwight Freeman, he launched Westling Design, offering his durable, handmade creations in bold grid, dot and zigzag patterns that recall art by Mondrian, Kandinsky and Escher. They're not cheap--priced at around $40 per sq. ft., a 6-ft. by 8-ft. area rug costs nearly $2,000. But just think of all those hours you'll save on vacuuming...
...better to deliver that message--and harder to pin a label on--than a man who preached at the National Prayer Breakfast and voted against John Ashcroft the very same day? Edwards even has an everyman story on his side. The son of a millworker, he married his law-school sweetheart and drives his small children to the Senate day-care center--the first Senator in the staff's memory to put his children in the facility along with those of Senate employees...
...irony is that these comedy wanna-bes are already like him. In the end, that is really Beat's appeal. The jokes, sure, make people laugh. The cool tough guy, sure, people find sexy. But beneath the crafted image is an everyman that Japanese males would like to see when they peer into a mirror. "Takeshi's machismo is kind of nostalgic for many men," says Yoko Tajima, a professor of English literature and women's studies who appears on his TV Tackle show. "But his real strength is that he never forgets his starting point. He is a loser...