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If customers don't respond, however, Thompson promises they'll be reminded of the value. "We are not going to sweep under the rug the affordability aspect," Thompson says. "This is a long-term awareness campaign. You will see everything from taste, indulgence, convenience and price point across the body...

Author: /time Magazine | Title: Latte with Fries? McDonald's Takes Aim at Starbucks | 5/7/2009 | See Source »

Unfortunately, money takes precedence over everything, even health. Businesses do not like to see their pockets picked twice by an unruly and inconsequential panic. That aversion to loss will only make things worse if thousands and thousands of people begin to die and commercial interests are slow to recognize it...

Author: /time Magazine | Title: Preparing Businesses for the Flu Epidemic: A Waste of Time? | 5/7/2009 | See Source »

Should the gods grant the UC the money (and the legal status) required to purchase 45 Mt. Auburn, it still would not be out of the woods. The price of the building itself is nowhere near the end of the expenses this initiative would incur. In the unlikely event that...

Author: By The Crimson Staff | Title: The Capital Campaign to Nowhere | 5/7/2009 | See Source »

The President has been clever about this. He hasn't made it the centerpiece of his Administration - and a fat target for his opponents - as Bill Clinton did. He hasn't proposed a specific plan, allowing, instead, a proposal to percolate through the Congress. "Everything about this process seems the...

Author: /time Magazine | Title: The Fire This Time: Is This Health Care's Moment? | 5/7/2009 | See Source »

If Sherzai had continued with his campaign he would have had to step down from his presidential-appointed post as governor - a prestigious and influential position he would be unlikely to regain if he lost to Karzai. A spokesman for Sherzai said his boss "decided Karzai would be a better...

Author: /time Magazine | Title: With a Rival's Withdrawal, Karzai's Path to Re-Election Eased | 5/6/2009 | See Source »

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