Word: eves
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From a TV perspective, Christmas Eve 1966 looked grim. The regular Saturday night college basketball broadcast was suspended due to the holiday, and while many viewers in the New York area might have had something better to do, those who tuned in to local broadcaster WPIX would face an hour and a half of nothing, followed by a roller derby at 11:30. WPIX president Fred Thrower had a suggestion: the station would announce the cancellation of all its programming that evening "in order to present a WPIX Christmas card to our viewers." (The roller derby, Thrower noted...
...well. "I'm getting attacked," he says. "I had 10 emails this morning, and I don't know how they're getting my address." Compton, who came to WGN from radio, originally came up with the idea after stumbling across the radio plays on the Internet one Christmas Eve a couple years ago. "These are shows that haven't been heard in 60 years. You'd think if anything, the traditionalists would be like, 'This is really cool.' Mitch Thrower, son of the Yule Log's creator, isn't sure his father would agree. "If my Dad was around...
...colleges and schools. Because the school terms ended before Christmas, the service gave the students and faculty a way of observing the holiday several weeks early. In 1918, however, it was modified by Eric Milner-White, the Dean of King's College, Cambridge, for a festival held on Christmas Eve. The format took off and has remained basically unchanged ever since. (See people finding God on YouTube...
...been elbowed off the religious calendar have a strong incentive not to push back. "Denver is such a transient city that our lowest numbers are the Sundays before and after Christmas," says Hidalgo, noting that many of his members return to their hometowns for Christmas. "We do a Christmas Eve service that plays to the people in our neighborhood. It's one of the few times that we can really make a deep connection with them...
...idea that Christmas Eve is a prime marketing opportunity to attract new members is widespread among pastors. In online forums, they give each other advice on crafting services that are broken down into digestible segments that will "hold the attention" of infrequent church-goers. (They also devote considerable space to trading concerns about the fire hazards posed by those Christmas Eve candles their congregants love holding.) One pastor said he considered regular Sunday services at his church to be "seeker-friendly," but holidays like Christmas and Easter were "seeker-focused." The irony is that by holding Christmas Eve services that...