Word: evian
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Dates: during 1990-1999
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...suit du jour.") The sugar growers complained that they had been turned into scapegoats and that the water-purity standards were unrealistically strict. A series of advertisements sponsored by U.S. Sugar argued that the restoration plan would spend half a billion dollars making swamp water cleaner than Evian bottled water...
...bottlers, however, led by the International Bottled Water Association, are lobbying for a more liberal interpretation, which would include water collected from underground springs using drilled holes. Such companies as McKesson (producer of the Sparkletts, Alhambra and Crystal labels) and Evian argue that boreholes are just another way of extracting water of the same quality. With boreholes, water can be pumped out in much higher volume and at lower cost. Says Kim Jeffery, president of Perrier Group of America (Poland Spring, Calistoga, Arrowhead, Great Bear, Volvic): "Whether you deliver it by C-section or natural childbirth, it's still...
...breaststroke, butterfly, freestyle -- 62 Olympic races in all -- the long-dominant Americans especially expected to excel in the individual free sprints, the glamour events, as if they were a birthright. The favorite: Biondi, the 1988 five-gold champion who earns six figures posing for Ray Ban sunglasses and drinking Evian water. And should the California torpedo fail, there would be ample backup on the U.S. team, including Tom Jager, the 1988 silver medalist who earns a living swimming against Biondi in exhibition races. Los tiburones yanqui -- the Yankee sharks -- the Spanish sportswriters dubbed them...
EVERY GENERATION OR SO, THE REAL LOS ANGELES INtrudes itself into the palmy myth preferred by the outside world. The riot two weeks ago was such an occasion. Suddenly, La-la land -- with its beaches and movie stars, Rolls- Royces and Evian, its Italian suits and car phones, its upscale shopping malls and matching, coke-sniffing boy-girl bimbos -- was gone. In its place were wasted landscapes and hard people whose anger and alienation seemed for a while to know no bounds...
Though the Agnellis pocketed a $475 million profit for their controlling stake in Perrier, the family's hopes of making a splash in the lucrative mineral-water market were thwarted. Overall sales for waters such as Perrier and Evian, the worldwide leaders in the mineral and still-water categories respectively, are growing almost 10% annually -- faster than any other product in the food-and-drink industry...