Word: evian
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Dates: during 2000-2009
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...idea about now and am not nearly interested in enough to watch that Al Gore movie again. But I'm convinced that the environmental movement is less about making sure we humans can continue to do important things like fly and drive and spritz ourselves with cans of Evian and more of an excuse to advocate an anticonsumerist, antiglobalization, anti-good-smelling-kitchen agenda. People were living in communes, crocheting their own Rasta hats and conserving office electricity by not getting a job long before they knew it was preventing global warming. So don't pretend that some of this...
...your teeth a revolting shade of yellow. It's second only to soda as the American beverage of choice, ever since marketers thought to package it for us in handy plastic bottles. But now the green lobby informs us we may as well be clubbing baby seals with our Evian bottles, so great is the environmental havoc wreaked by their manufacture and disposal. Some resourceful consumers have taken to reusing the containers multiple times; others have switched to reusable water bottles...
Danone, which had $19.6 billion in sales last year, is the world leader in yogurt and fresh-dairy sales and, with bottled-water brands like Evian and Volvic, No. 2 in the packaged-water industry, behind Nestlé. Danone was also No. 2 in world cookie sales until July 3, when it sold its cookie division to Kraft Foods Inc. for $7.4 billion. Six days later, Danone bought Royal Numico, a Dutch company that makes hospital meals and baby food, for $17.2 billion...
...shoe-lined shelves, until they get to Rich's lair. "It's the most cool, laid-back place in New York," says Lisa Airan, a Manhattan dermatologist who is a regular on the city's society pages. "You can run down and sit in the office and have an Evian...
...naive. sieve. evian...