Word: evian
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Dates: during 2000-2009
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...commercial promise. To highlight its prowess at converting wastewater into drinking water, the government created a drink called NEWater and packaged it in colorful plastic bottles. Although it's copiously drunk by Singaporean government ministers, often at media-saturated events like the country's National Day celebrations, brands like Evian and Perrier have little to fear. Singapore's officials are more interested in making a point than a dollar, the point being that water is a valuable, renewable resource...
...Unless the star is - and here's where industry analysts do spit-takes with their Evian - Sandra Bullock. Every once in a while, every blue moon, audiences want to be reminded of why they made someone a star in the first place. They like Bullock, they really like her; they just haven't seen any reason to go to her movies. The advertising for The Proposal gave them that excuse: it played on both cutting a successful woman down to her co-star's size and allowing Bullock to flash her trademark poop-eating grimace, the signal of a working...
...People's Alliance for Democracy in Bangkok [Briefing, Dec. 8] considered this an option, organizing the peaceful siege of both city airports, resulting in chaos for 90,000 business travelers, tourists, visitors, staff and Haj pilgrims in transit - although I imagine the timing was coincidental. Thomas David Jent, EVIAN LES BAINS, FRANCE...
...matter how many times you've seen the sun set, it's always better from the beach on Kauai. The stars are starrier in Sydney and tap water tastes sweeter in Evian. As the saying goes: location, location, location...
...week to actually do the cooking. 9) Make It Rain was decent, but PfoHo can outdo itself next year. Real Benjamins, baby. 10) Screw recruiting. Harvard can buy the Celtics. Does that violate any Ivy League standards? 11) To conserve, showerheads will be removed and students will receive an Evian bottle for daily showering. In most respects, this sucks. But hey, it’s Evian. 12) Grey Goose at Stein Clubs...oh wait. Scratch that—thanks, Pilbeam. 13) Harvard will purchase a Caribbean island. It will serve as the Ad Board’s Guantanamo...