Word: evian
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...breaststroke, butterfly, freestyle -- 62 Olympic races in all -- the long-dominant Americans especially expected to excel in the individual free sprints, the glamour events, as if they were a birthright. The favorite: Biondi, the 1988 five-gold champion who earns six figures posing for Ray Ban sunglasses and drinking Evian water. And should the California torpedo fail, there would be ample backup on the U.S. team, including Tom Jager, the 1988 silver medalist who earns a living swimming against Biondi in exhibition races. Los tiburones yanqui -- the Yankee sharks -- the Spanish sportswriters dubbed them...
EVERY GENERATION OR SO, THE REAL LOS ANGELES INtrudes itself into the palmy myth preferred by the outside world. The riot two weeks ago was such an occasion. Suddenly, La-la land -- with its beaches and movie stars, Rolls- Royces and Evian, its Italian suits and car phones, its upscale shopping malls and matching, coke-sniffing boy-girl bimbos -- was gone. In its place were wasted landscapes and hard people whose anger and alienation seemed for a while to know no bounds...
Though the Agnellis pocketed a $475 million profit for their controlling stake in Perrier, the family's hopes of making a splash in the lucrative mineral-water market were thwarted. Overall sales for waters such as Perrier and Evian, the worldwide leaders in the mineral and still-water categories respectively, are growing almost 10% annually -- faster than any other product in the food-and-drink industry...
...wasn't Perrier's year. First, lab tests found traces of benzene, a potential carcinogen, in samples of the green-bottled bubbly. Then the French government forced Perrier to drop the words naturally carbonated from its European labels. ("Naturally" had earlier been deemed a no-no in the U.S.) Evian has now supplanted Perrier as America's top-selling imported bottled water...
...them until they gleam like attributes of genius. He has his own tour bus, separate from the rest of the band and crew, "because I need windows," and because he rarely listens to music, which is in heavy supply aboard the other R.E.M. vehicles. He keeps a bottle of Evian water mixed with herbal powder close at hand and claims he can, as some animals do, anticipate earthquakes days before they occur. His house in Athens has no TV and no phone. Says drummer Berry: "The three of us are just as average as you can get, but Michael...