Word: evian
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...Zealander named Neville Rowe tells the encircling crowd of 200 (admission: $10) that he speaks with the voice of Soli, an "off-planet being" who has never actually lived on earth. Dressed in a white-peaked cap, purple shirt and purple shoes, Rowe clutches a bottle of Evian water as the voice emerges from him in a rather peculiar British accent. "You are here to express who you are," says Soli. "You are here to search for yourself. The highest recognition you can make is that I am what I am. All that...
...mineral water. Water snobbery has replaced wine snobbery as the latest noon-hour recreation. People order their eau by brand name, as they once did Scotch. The fastidious will not take it on the rocks, because ice bruises the bubbles. Only aspiring starlets drink Perrier ("designer water," sniff detractors). Evian is Hollywood's chic refresher, and the hottest innovation of all is Cit-Jet, a pressurized can of lemon juice from France that will flavor the waters of summer '85. Says Novelist-Screenwriter Josh Greenfeld (Harry and Tonto): "Pretty soon we'll be ordering water by the year...
...dolphin-shaped taps that are plated with 24-karat gold. Other homey touches: large foyers for art treasures, crystal chandeliers and private screening rooms-and owners will be able to summon, with the press of a button, pet walkers, masseuses, engineers and secretaries. The 31-story L'Evian devotes an entire floor to 21 apartments for maids. For those who want to get out of the house, there is an elegant private club, the Regency, just down the street...
...popular brand in the U.S. is Perrier, a French import that comes in an elegant tear-shaped green bottle. Says Patrick Terrail, owner of Ma Maison in Los Angeles: "Perrier has become a cocktail in its own right." For the thirsty cosmopolitan there are also Contrexéville and Evian waters, the two bestsellers in France, West Germany's preferred Apollinaris and Gerolsteiner Sprudel, and Ferrarelle, one of Italy's favorites...
...primary reason for the Perrier craze," believes Charles Welsh, the company's Western U.S. sales director, "is that the American life-style is heading toward natural food and drink." For many people who have grown wary of pollution in their tap water, a bottle of Saratoga or Evian is, pure and simple, just safer than the kitchen faucet...