Word: eviler
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Dates: during 1980-1989
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...sold the idea to Filmation, a Los Angeles-based production company. "We were trying to fill a hole in the marketplace," recalls Mattel President Glenn Hastings. "We looked at boys ages three to six and found that, unlike girls, they spend a lot of time fantasizing about good vs. evil...
...format devised as an upshot of this bit of pop-psych market research pits He-Man's Heroic Warriors against the forces of evil every weekday on 166 television stations. In each half-hour segment, He-Man starts out as a mere wimp of a kid named Adam. When he raises his sword and utters the magic incantation, Adam turns into a hero who looks like Prince Valiant with Arnold Schwarzenegger's physique. Since the animated cartoon premiered 15 months ago, it has gained 9 million viewers, most of them boys ages four to seven...
...enemies with a vast array of weapons systems. Children can buy a He-Man doll astride a "heroic armored war horse" with two laser guns, or the skull-faced figure of Skeletor, the spirit of evil, driving a circular "assault vehicle" equipped with rotating blades to slash the enemy. Should more conventional arms be needed, a handy Weapons Pak is available containing two miniature plastic pistols, a sword, an ax and a whip...
...kept He-Man an all-male preserve. But a new market will open up next fall, when Filmation begins airing its new series, She-Ra, Princess of Power. It will be the story of He-Man's twin sister, who leads a host of female warriors against an evil horde. Will she share in her brother's omnipotence? Not exactly. Producer Lou Scheimer explains that She-Ra is more caring than He-Man. "We tried to endow her with powers of nature rather than strength," he explains. "But she can do damn near anything that...
HURLYBURLY. The evil of banality: this is the subject of David Rabe's comedy of modern bad manners. His men are Peter Pan's lost boys grown older but not up; his women are resilient rag dolls. Director Mike Nichols and an exemplary cast evoke these dead souls with compassionate intelligence...