Word: evita
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Argentina's First Lady Eva Duarte de Perón was on the way to becoming First Lady of Argentina's press. Last week she took over her third Buenos Aires newspaper, Noticias-Grdficas, and the capital had a good time with the story of how Evita swung the deal...
...afternoon, Evita met Noticias Publisher José Agusti, asked him bluntly if it was true that he had had offers for his paper. Shrewd businessman Agusti, onetime bitter enemy of the Peróns, replied that he had, but that he had not taken them very seriously. Eva persisted: "How much would you take, to allow you a profit?" Agusti named the fat figure of 6,000,000 pesos ($1,254,600). "As of right now," said Evita, "Noticias is mine...
Good Buying. Prosperous (circ. 300,000) Noticias, an afternoon sheet, was a logical buy for Eva's holding company, Editorial Democracia, which already owned the dailies Democracia and Laborista. Evita's pet, and purest example of the Peron press, is Democracia, which has built up to a 200,000 circulation and rolls gaily along; losing about 10 million pesos ($2,091,000) a year. Democracia has a staff photographer who specializes in pictures of Evita herself; a dozen or so may turn up in a single edition. For the most part Evita does her editing by telephone. When...
Dominate or Liquidate. In the end, Perón abruptly put the brakes on his own oratory, told the crowd to be calm. He had the patience, he said, "to dominate the agitators, or liquidate them if necessary." Before the crowd went home it had one more treat: Evita announced that she would willingly die "a thousand times" for the cause of the people...
...cattle fairs. National pride had been hurt when a Uruguayan bull won the Hereford competition at the annual 50-ciedad Rural. But all the nation was boasting of the fireman named Delfo Cabrera who had won the marathon at the Olympics (in token of the nation's gratitude, Evita Peron gave him a furnished house...