Word: evitas
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...Evita Perón and Fleur Cowles have a number of things in common. They are both blonde, sleekly dressed and eminent go-getters who came up the hard way. Some 18 months ago, Fleur, accompanied by her husband, Publisher Gardner (Look, Quick) Cowles, paid a 5½-day visit to Argentina, during which she met Evita. Fascinated, Fleur came home and wrote a book, her first. Published this week in Manhattan,* the book shows Fleur's flair for the feminine glance, supplemented, as she says,"by my own sharpened intuition...
...teaching of a deaf child, four stages in a marine's homecoming (the Steichen caption: "Boy and girl-and a visual love song"). But many pictures suggest their subject in a single, self-contained flash: a Nebraska wheatfield canopied with monumental clouds; dead G.I.s on Buna Beach; Evita Perón getting her last primps before a party, while her famous husband stands by in gold braid, cooling his heels. "Humor," says Steichen, "is one of the rarest elements to be found in photography," but he finds some here-in a misanthropic rhesus monkey, squatting armpit-deep in water...
Bossing the Peronized paper is C.G.T. Boss Jose Espejo (Peron had wanted to make the plant a state publishing house, but ailing Evita Peron held out for a C.G.T.-owned paper and won). Its editor is Martiniano Passo, who edited Evita's own daily, Democrada. He had lured in only one top newsman from the old La Prensa, Luis Maria Alvarez, once an intimate of former Publisher Alberto Gainza Paz, now in voluntary exile...
...though she was, the President's wife played a key role in the election. Before going to the hospital for a major operation, she recorded a speech, broadcast on the night marking the end of the campaign. "I would gladly give my life for a Peronista vote," said Evita. "Place in the ballot box your mark of love and faith . . . to our leader." The operation, reportedly for removal of a uterine growth, was successful, according to a palace communique...
After a rugged last week of street rallies ending in riots, election day was quiet. Voting, by law, was compulsory. Though torrential rains held down the rural vote, the capital turnout ran more than 90%. For the first time women voted, Evita casting hers in a special ballot box sent to her hospital...