Word: evolutionism
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Spent: Sex, Evolution and Consumer Behavior Geoffrey Miller Viking, 483 pages
2. On the biological concept of marketing: "Since about 1990, there have been two bloodless but momentous revolutions in human affairs: the collapse of Communism in politics, and the rise of signaling theory in biology. Both depended on the same insight: individuals work hard mostly because they want to show...
This isn't exactly the stamp of approval most scientists look for, though, and in this case the puffery is especially unfortunate because the actual scientific finding, described in a paper published on May 19 in the online journal PLoS One, really is important. First, the young mammal, which would...
Read more TIME stories about evolution.
See pictures of Michelle Obama's style evolution.