Word: evrard
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Dates: during 2000-2009
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...them, SoftSheen and Carson, and integrated them into a single entity that the company sees as a worldbeater. Researchers at the Chicago institute will help develop products that SoftSheen/Carson can take well beyond the U.S. "You can't pretend to be No. 1 in the world," says Alain Evrard, L'Oreal's managing director for Africa, "and forget about 1 billion consumers of African origin...
...strong presence in South Africa, where in 2002 it accounted for about 41% of that country's estimated $90 million black hair-care market. But L'Oreal wants to have as big an impact in other African markets. Oddly enough, this is where the U.S. comes in. Africans, says Evrard, "believe that if [a product] is good for the highly demanding U.S. black consumer, it might also be better for them...
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