Word: exactments
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That's not to say psychographics is an exact science. In fact, there are numerous companies racing to build and sell tools similar to LifeMatrix, among them Monitor MindBase, offered by the market-research firm Yankelovich, and BehaviorGraphics, a joint venture between Simmons Market Research Bureau and Nielsen Media Research. All use different assumptions and psychological profiles to sort consumers into categories variously referred to as segments, clusters, affinity groups or passion groups and identified by such titles as "shotguns and pickups," "struggling singles," "band leaders" and "succeeders." MindBase, for example, extrapolates from a combination of attitudes gleaned from opinion...
...members of the Crimson (3-0, 1-0 Ivy) had personal rivalries at stake in the contest. Zacarian was tending goal against sister Jackie Zacarian, a freshman for the Minutewomen (2-5), who coincidentally came in at the exact time that the elder Zacarian was taken out. Furthermore, Caples, a graduate of UMass, is always happy to bring home a victory against her alma mater...
Construction on Lamont is set to begin next summer, but with no exact figures or formal blueprint at hand, the plan is still up in the air. Cline says that HCL may organize focus groups to discuss the best directions for Lamont...
...trend business has to a founder. She's been doing it since 1986, back when we thought leg warmers were cool. She has streaky blond hair, oblong glasses and a sunny, irresistible smile. She looks like the fun, cool mom you never had. Zandl doesn't give out her exact age (fortysomething is the most she'll cop to), but she is almost certainly the oldest person in America who regularly uses "holla back" at the end of her e-mails...
...make Washington the guaranteed buyer for vaccines and drugs to combat bioterrorism. If it gets under way next month as planned--Senate passage still awaits--billions of federal dollars will be available to develop, purchase and stockpile those drugs over the next 10 years. The exact dollar amount remains unclear, but when the House approved Project BioShield in July by a vote of 421-2, it moved to cap the figure at $5.6 billion over 10 years, not the $6 billion Bush had first sought...