Word: excedrin
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Dates: during 1960-1969
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...bone marrow. "I think that it's entirely possible that the Marmes man was consumed by his buddies," says Geologist Fryxell. "In other words, they had him for dinner." From the fragmented condition of the skull, it was plain that Marmes man had also suffered from Excedrin Headache...
...Makes the Going Great, Eastern Airlines is No. 1 to the Sun, TWA is Up, Up and Away, and each of the three has a superlative advertising campaign going. So does Ford, which has a Better Idea and a light bulb to prove it. Or Excedrin, whose headaches (one of the latest is Exced rin No. 1040-just in time for the income tax deadline), have become family catch phrases...
There are nights on the tube when Scourby (pronounced Score-bee) seems to be the only voice in town. He has sold Excedrin and Bufferin, touted Mrs. Filbert's Margarine and eulogized the Peace Corps. He has lent his narrative authority to TV documentaries from the classic Victory at Sea to the National Geographic special "Amazon" on CBS last month. And even when he is not available, Scourby remains a resident genus on Madison Avenue. Creative directors are constantly demanding of their casting departments, "Get me a Scourby voice," or "I need the Scourby sound." The commercial business being...