Word: excedrin
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...simple folklore that most small appliances are not as sturdily made as they used to be, or that getting defective ones repaired can be a multi-Excedrin headache. Says John Lavezzo, who has maintained a one-man, two-room, three-telephone Fix-It Shop in Boston for 39 years: "Today they don't want you to repair things. They want you to buy'em, use'em and throw'em away." He and other seasoned repairmen say that the substitution of brittle plastics for metal makes many machines more breakdown-prone, and they blame some...
...rapist on Baretta telling his victim, "I've broken a lot of necks in my time. I'm glad you know it. It will make it better." On advertising, T.A.T. presents the classic (though now changed) commercial in which David Janssen mumbles that doctors' studies favor Excedrin for "pain other than headache" and later concludes, "the next time you have a headache, try Excedrin...
...wandered from job to job (airline ticket agent, waitress, car-rental clerk) after her graduation from high school in Asheville, N.C., in 1962. She first appeared in Washington in the mid-'60s, landing a job as hostess in a restaurant. Her ex-employer says he called her "Excedrin-she was such a headache," and fired her after about five months because "she was hustling...
Correspondent Samuel Iker pursued such bits not in interviews but in thousands of pages of reported contributions. He found nearly 1,400 pages listing donations to one campaign committee for one Senate candidate. "Trying to pin down where the big political money comes from is an Excedrin-size headache," says Iker. "Peering at page after page of microfilmed reports makes your eyeballs spin like a slot machine. Little men with sledgehammers pound away at your temples...
...complaints name three firms, American Home Products (Anacin and Arthritis Pain Formula), Bristol-Myers (Excedrin, Excedrin P.M., Bufferin) and Sterling Drug (Bayer aspirin, Cope, Vanquish, Midol). On the basis of research by the Food and Drug Administration, the FTC says that there is no reasonable basis for claims that any of the analgesics is better than any other, or that they relieve nervous tension. There is, says the agency, "a substantial question as to the validity, sig- nificance or interpretation of tests and studies related to such claims...