Word: excedrin
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...television viewers are only too well aware, the list of headaches that call for Excedrin is all but infinite. Last week the manufacturers of Excedrin and other popular painkillers discovered that their own products may prove inadequate to cope with the pain that the Federal Trade Commission is about to cause them. The FTC announced that it will issue complaints against three major analgesic producers for "misleading and unfair" advertising. It is also prescribing a remedy that would hurt not only the companies' images but their pocketbooks as well...
...life in Los Angeles for an Indian summer of death which, though matching other years in the strength of its demonic energy and violence, would once and for all implant the Fear in the hearts of millions of Americans. The wind came, people sweated, lay in bed asleep, took Excedrin; the crime rate went up 75 per cent; and Charles Manson...
...sometimes that pays off in touchdown bombs. In fact, the Buffalo Bills have used that method successfully for eight victories in the last four years. But the Bills play 14 games a year and Penn already has its Ivy victory over Brown. The Crimson will continue to boost Excedrin sales but will prevail...
...like curtain wall leans dramatically backward to form a sharply raked stage, bodies clinging to it as to the sides of a sinking ship. When Pontius Pilate appears, it is through a doorway modeled after the head of Caesar. As it telescopes open, bearing a throbbing resemblance to an Excedrin ad, it reveals six sets of eyes. The high priests descend on a bone bridge that looks as if it had been left over from one of Alley Oop's dinosaurs. During Christ's prayers to God in Gethsemane, a universe box is lowered over his head, variously suggesting...
...Instant Maxwell House Coffee emphasizes that 45% of those tested in a recent survey preferred its taste. Promotions for Anacin tablets note that their Special Fortified Formula contains 100% more of a powerful pain reliever (by which the company means aspirin) than the other leading extra-strength tablet (Excedrin). A study of women's magazines found that the use of percentages in ads has risen 75% since...